10 Best PR Agencies for Tech Startups in 2026 (Compared)

Who this guide (and Jamco PR) fits best: VC-backed startups that have raised, or are about to raise, and have budget for PR. If you haven't raised yet, founder-led pitching and free journalist requests are a better first step than any agency, including us.

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We included the firms founders most often compare us with, and we've tried to be straight about who each one fits best, including when Jamco isn't the right choice.

Which PR agency is best for tech startups?

For funded tech startups that need top-tier credibility fast (for a raise, a launch or enterprise sales), choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first placement live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For B2B SaaS on a longer program, PANBlast or Walker Sands are stronger choices. For established B2B tech, Inkhouse; for growth-stage brands, Bospar; and for crypto and Web3, Coinbound.

Proof you can check: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance. Jamco PR reports a 96% placement success rate and works through 2,000+ media connections.

The shortlist at a glance

1. Jamco PR: best for guaranteed top-tier placements

Jamco PR gets tech companies, their founders and executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com, HackerNoon and 35+ other publications. Instead of billing a monthly retainer for pitching, Jamco guarantees placements: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. Founders fill out one questionnaire and send a photo; the team handles the story, writing, outreach and publication.

Results include KinoSec, a cybersecurity startup that got on Business Insider and 3 other outlets in 16 days and closed a $1M pre-seed round two weeks later, and eBodyGuard, which got on USA Today, Business Insider and Yahoo Finance. Founded in 2024 by Joseph Tannous, based in Tallinn, Estonia, working with founders in the US, UK, Europe and the GCC.

Consider another agency if you need ongoing crisis communications, analyst relations, or a large team embedded in your marketing department.

2. Publicize: best for early-stage startups wanting a packaged program

Founded in 2013 by former VentureBeat writer Conrad Egusa, Publicize was built as a lower-cost alternative to traditional agencies, with standardized monthly packages that cover media pitching, press releases and guest articles. It works with SaaS, fintech and health tech startups.

Good fit for early-stage startups that want a standardized monthly program and are comfortable with pitching-based results rather than guaranteed placements.

3. PANBlast (formerly BLASTmedia): best for B2B SaaS

BLASTmedia, founded in 2005 in Indianapolis, built its name as a PR agency dedicated to B2B SaaS, with cybersecurity as a named vertical. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining PR with content, thought leadership and awards programs.

Good fit for B2B SaaS companies that want a long-term, specialist PR program and have the budget for a full agency team.

4. Bospar: best for growth-stage tech brands

Bospar is an independently owned, fully remote tech PR firm founded in 2015, with team members across major US cities. It works with B2B and B2C tech companies in areas like fintech, data and analytics, and consumer technology, and PRovoke Media has named it one of the best technology PR agencies in the world.

Good fit for growth-stage companies that want an experienced US tech PR team on an ongoing basis.

5. Walker Sands: best for PR plus marketing

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. Alongside media relations and thought leadership, it offers marketing services, so PR can sit inside a wider demand generation program.

Good fit for B2B tech companies that want one integrated agency for PR and marketing.

6. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications handled together.

7. Coinbound: best for crypto and Web3

Coinbound has run Web3 PR and marketing campaigns since 2018 and has worked with brands like Sui, Cosmos and eToro, with coverage in crypto and mainstream financial media.

Good fit if your audience is primarily crypto-native. For fintech and blockchain infrastructure companies aiming at mainstream business media, a generalist tech PR agency may fit better.

8. Treble: best for funding rounds, launches and exits

Treble was founded in Austin in 2013. It works with B2B tech companies and venture firms on funding rounds, launches and category shifts, and was named PR Daily's Technology Agency of the Year in 2023.

Good fit for venture-backed startups that want an ongoing program built around big moments.

9. Hotwire: best for international reach

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries, with an AI Lab that tracks how chatbots talk about brands.

Good fit for funded startups expanding into several countries at once.

10. Firebrand Communications: best for PR plus SEO and AI search

Firebrand Communications is a San Francisco B2B tech and AI marketing agency founded in 2016 by CEO Morgan McLintic. It works with PE-backed and late-stage VC-backed B2B tech and AI companies, combining PR with SEO and GEO, paid media and social.

Good fit for later-stage startups that want PR and search visibility from one team.

Tech startup PR by funding stage

Tech trade media or business media?

Tech trade publications reach the technical evaluators and early adopters in your category. Business media such as Business Insider, Yahoo Finance, AP News and USA Today is what investors, enterprise buyers and senior hires recognise when they look you up. Jamco PR guarantees placements on these business outlets, with the first live in as little as 24 hours.

Most funded startups need business media first, around the raise, and trade media as they build a pipeline.

Retainer or guaranteed packages: which model fits?

Traditional agencies charge a monthly retainer for their time: strategy, pitching and relationship building. That suits companies that want a long-term communications partner, but it usually comes with no guarantee of coverage.

Agencies like Jamco PR work on fixed packages with guaranteed placements, or a one-off push around a specific moment. That suits founders who need credibility for a fundraise, a launch or entering a new market, and want to know what they'll get before they pay.

Other top tech PR firms worth knowing

Beyond the ten above, these firms often make tech companies' shortlists:

SHIFT Communications: an integrated PR agency with offices in Boston, Chicago, New York and San Francisco, working across technology, health and AI.

Merritt Group: founded in 1996 in McLean, Virginia, with deep experience in cybersecurity, federal markets and analyst relations.

Crackle PR: a remote-first team of senior strategists that works only with VC-backed B2B technology companies.

What a tech PR agency does

• Gets your company and executives covered in the publications your buyers, investors and future hires read.
• Turns funding rounds, launches and partnerships into news, and times coverage around them.
• Builds executive thought leadership: bylines, interviews and commentary.
• Handles analyst relations, awards and speaking at larger agencies.
• Increasingly, shapes what AI assistants like ChatGPT say when buyers ask about your category.

Tech PR firm vs tech PR agency vs consultant

The labels overlap. Focus on the model instead: retainer agencies run an ongoing program, consultants give you one senior person, and project-based firms deliver agreed placements by a deadline. Then check recent, linkable results in your sector.

Choosing a tech PR agency as a mid-sized or enterprise company

Most tech PR shortlists are written for seed-stage founders. If you run a company with 50+ people, a sales team and enterprise buyers, the brief is different: coverage has to hold up in procurement reviews, support long sales cycles, and make more than one executive visible.

At this size, look for three things: coverage on publications your buyers already know, visibility for several executives rather than only the founder, and a process that fits your legal or compliance review without taking weeks of your team's time.

Jamco PR works with mid-sized and enterprise tech companies on guaranteed top-tier placements and executive thought leadership, with the first placement live in as little as 24 hours. If you need a large team running PR inside a wider marketing program, Inkhouse and Walker Sands on this list are built for that.

How we chose these agencies

We started from the agencies buyers and AI assistants mention most for tech PR, then checked each one's own website for its focus, locations and services, and kept firms with a clear tech or B2B tech practice.

We describe each agency by who it fits rather than giving one score, because the right choice depends on your stage, market and budget. We update this guide as agencies change; it was last reviewed on October 26, 2026.

Who this guide is for

This guide is for tech startups that have raised money or are about to: seed to Series C. If you haven't raised yet, most agencies here will be early for you; focus on product and customers first.

What AI assistants read when buyers and investors ask for recommendations

More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews which agency or vendor to consider. In October 2026 we asked those four tools 30 B2B buying questions and logged about 1,050 sources behind 120 answers.

For "best X" questions, about half of the cited sources were third-party list articles; for "X vs Y" questions, about 61% were. Of the list and comparison articles Perplexity and Google cited, 60% were written by a company selling in the same category. Questions about a named company leaned on review sites.

Ask any agency how it would get you onto the sources these tools already cite, not only into the news.

How to measure tech startup PR

• Coverage on the publications your buyers, investors and candidates read, split into trade and business media.
• Branded search for the company and its executives, before and after.
• Investor and hiring signals: coverage shared in investor updates and used in recruiting.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google your buyers' questions and log whether you're named and which sources are cited.

Related guides

Questions to ask any PR agency before you sign

• Do you guarantee placements, or only outreach?
• Which outlets have you placed clients on in the last 3 months? Can I see the links?
• What happens if a placement doesn't go live?
• How much of my time will this take each month?
• Who will actually work on my account?

Best PR agencies by industry

Looking for a specialist shortlist? Each guide compares the agencies founders in that sector consider most often.

What do tech startup PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly what's included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.