5 Analyst Relations Firms for Tech Companies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR. Jamco PR doesn't offer analyst relations and isn't ranked here; we wrote this because enterprise tech clients ask us which AR firms to talk to.

Analyst relations (AR) firms help tech companies brief industry analysts, prepare for reports like Gartner Magic Quadrants and Forrester Waves, and measure analyst perception. It's a specialist skill, separate from media relations.

Which analyst relations firm is best for tech companies?

For an AR specialist with industry awards, Spotlight AR (US) or Starsight (UK and EMEA). For a long-established AR advisory firm, Kea Company. For PR and AR from one agency, CCgroup. For senior one-to-one advice, Schaffer AR.

The Institute for Influencer and Industry Analyst Relations (IIAR) lists member agencies and runs annual awards voted on by analysts and AR professionals, which is a useful independent starting point.

The shortlist at a glance

1. Spotlight AR: best for a dedicated AR team

Founded in 2012 and based in Kansas City, Spotlight AR is a specialist analyst relations firm led by co-founder and CEO Rick Nash. It also offers an AR platform. The IIAR named it AR Agency of the Year for the Americas in 2025.

Good fit for tech companies that want an AR program run end to end.

2. Kea Company: best for an established AR advisory

Kea Company was founded in 2003 and grew through acquisitions including Lighthouse Analyst Relations, SageCircle and Active Influence. It offers AR advisory, measurement, training and contract support.

Good fit for companies that want experienced AR advice and measurement.

3. Starsight: best for the UK and EMEA

Starsight was founded in 2021 as a B2B influencer and analyst relations agency. The IIAR named it AR Agency of the Year for EMEA in 2025.

Good fit for vendors focused on European analysts and markets.

4. CCgroup: best for PR and AR together

London-based CCgroup is a B2B tech PR and marketing agency whose analyst relations practice, set up in 2016, covers perception audits, AR programs, training and report strategy.

Good fit for enterprise tech firms that want journalists and analysts handled by one agency.

5. Schaffer AR: best for senior one-to-one advice

Schaffer AR is an analyst relations consultancy founded and led by Robin Schaffer, and an IIAR member.

Good fit for companies that want senior advice rather than a large team.

Analyst relations or PR?

Analysts influence large enterprise purchases through reports and inquiry calls; journalists influence what buyers and investors read. Most enterprise tech companies need both, and they're usually run by different specialists.

Coverage on publications buyers know also helps AR: analysts and buying committees both check what's been written about you.

Where Jamco PR fits

Jamco PR doesn't do analyst relations. It works alongside AR firms by getting tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications, with guaranteed placements. Projects start at $5,000.