8 Best Tech PR Agencies for European Founders (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. Jamco PR is based in Tallinn, Estonia. The other agencies are described from their own websites and public profiles, and we've tried to be fair about who each one fits.

Which PR agency should a European tech founder choose?

It depends on where your buyers and investors read. If you need credibility with US buyers and investors fast, choose Jamco PR for guaranteed placements on Business Insider, Yahoo Finance and AP News. If you're expanding across several European countries, Tyto, PRLab and Hotwire run multi-market programs. For UK national and tech media, Eleven Hundred Agency and Luminous PR are London specialists. For startups and VC firms on a smaller budget, 8bitPR (Budapest) and Comma PR (Vilnius) focus on early-stage European tech.

The shortlist at a glance

1. Jamco PR: best for US credibility, fast

Jamco PR gets tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News and 35+ publications with guaranteed placements. The first placement can go live in as little as 24 hours, and a placement that doesn't go live within 60 days is replaced with another top-tier outlet at no extra cost.

It suits European founders raising from US investors or selling to US enterprise buyers, who need coverage those readers already recognise. Projects start at $5,000 instead of a long retainer. If you need local-language coverage in several European countries, pair it with a pan-European agency below.

2. Tyto: best for pan-European programs

Tyto is a PR and communications agency for high-growth tech companies, working as one remote team across seven European markets instead of separate country offices. It's a fit for scaleups that want a single program running in several European countries at once.

3. Hotwire: best for global reach

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries, with an AI Lab that tracks how chatbots talk about brands. It's a fit for larger tech companies expanding into several regions at once.

4. PRLab: best for European expansion

PRLab is a B2B tech PR agency founded in 2018, with offices in Amsterdam, Austin, Madrid, Stockholm and Munich. It works with tech companies from early stage through IPO across Europe, the US and the Middle East.

5. Eleven Hundred Agency: best for UK B2B tech

Eleven Hundred is a London B2B tech PR and content agency, co-founded in 2018 by Claire Ayles and Mike King, a former technology journalist who earlier founded the tech PR agency Johnson King. It focuses on the UK and English-speaking audiences across Europe.

6. Luminous PR: best for breaking into UK media

Luminous PR is a London agency for technology businesses from early-stage startups to global enterprises, across AI, fintech, travel tech, insurtech, e-commerce and cleantech. It helps international companies get into UK media, and describes its team's approach as built on journalistic training.

7. 8bitPR: best for startups and VC firms

8bitPR is a Budapest-based agency for tech and VC brands: startups, scaleups, IT companies, innovation hubs and venture funds, working across Europe, the US, the UK, the Middle East and Latin America. It's an option for European VC firms that want their own fund and portfolio in the press.

8. Comma PR: best for early-stage Baltic and CEE startups

Comma PR is a Vilnius-based agency founded in 2022 for startups and scaling tech companies in Europe. Its directory profiles say it was founded by a former journalist and startup CMO, and it works with fintech, deeptech and B2B SaaS companies.

Which PR agencies are journalist-led?

Some agencies are founded or staffed by former reporters, and founders often look for them because they know how newsrooms decide what to cover. On this list, Eleven Hundred Agency was co-founded by a former technology journalist, Comma PR's founder is a former journalist, and Luminous PR builds its approach on journalistic training.

A former journalist on the team helps with angles and pitching, but it doesn't guarantee coverage: editors still decide. Ask any journalist-led agency which publications it placed clients like you in over the last six months.

How European founders get coverage in Sifted, Tech.eu and the UK press

European tech outlets such as Sifted and Tech.eu, and UK national tech desks, are earned media: an agency pitches your story or an opinion piece, and the editor decides. Strong angles are funding news with numbers, original data, and a founder with a clear, contrarian view on their market.

Agencies with London or European media relationships, like Eleven Hundred, Luminous PR, Tyto and PRLab, are the right choice for this. Use guaranteed placements when you also need US business media credibility on a fixed date.

Transatlantic PR: getting US coverage as a European company

US buyers and investors rarely read European trade press. If your next deal or round is in the US, you need coverage on publications they recognise, such as Business Insider, Yahoo Finance or AP News, and a US-ready story: who you sell to there, and why now.

Global agencies like Hotwire and PRLab have US offices for ongoing programs. Jamco PR is the faster route when you need guaranteed US coverage before a specific raise, launch or enterprise meeting.

What do European tech PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly which countries are included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.

How to choose a PR agency in Europe

• Decide which countries and languages you need coverage in, and whether US media matters too
• Ask which publications they placed tech clients in over the last 6 months
• Check whether the people you meet will run your account
• Ask for the monthly fee, minimum term and what's guaranteed versus pitched
• Agree how results will be measured before you sign