Gregory FCA Alternatives: 7 Fintech and B2B PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. Gregory is a well-regarded agency, so we've tried to be fair about when it's the right choice and when another agency fits better.

What is the best alternative to Gregory?

It depends on why you're looking. For guaranteed coverage on business publications, fast and without a long retainer, choose Jamco PR: placements on Business Insider, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For PR plus content and paid media, Caliber Corporate Advisers. For larger financial brands, Vested. For banking and credit union trade media, William Mills Agency. For trading and capital markets technology, Forefront Communications.

What Gregory does well

Gregory, formerly Gregory FCA, is headquartered in Ardmore, Pennsylvania, with offices in New York, Boston and London. It describes itself as a PR agency that blends PR and content marketing with creative and digital, working across financial services, technology, cybersecurity, healthcare, real estate, supply chain, education and nonprofits.

It was named PR Daily's 2025 Agency of the Year, and it combined with BackBay Communications. It's a strong fit for companies that want PR and content from one large team with financial services depth.

Why companies look for Gregory alternatives

• They need guaranteed coverage on business publications fast, for a raise, an acquisition or an enterprise deal.
• They want a specialist in one market, such as banking technology or capital markets.
• They want a smaller, senior team.
• They want a project instead of an ongoing retainer.

Gregory vs Caliber, Vested and William Mills Agency

The shortlist at a glance

1. Jamco PR: best for guaranteed coverage on business publications, fast

Jamco PR gets fintech and B2B tech companies and their executives on Business Insider, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and projects start at $5,000 instead of a long retainer.

Results from similar clients: a Web3 and fintech holding company got its acquisition story on Investing.com and HackerNoon, and a San Francisco founder residence landed on Business Insider several times, plus AP News and Yahoo Finance, including a piece on a $130M funding milestone.

Good fit for funded and established fintech and B2B tech companies that need credible coverage around a raise, a new client, an acquisition or a leadership hire, and want to know in advance which publications they'll get.

Not the right fit if you want a long-term retained program with content, crisis and investor relations from one team.

2. Caliber Corporate Advisers: best for PR plus content and paid media

Founded in 2010 in New York, Caliber is a marketing and communications agency for fintech, financial services, insurance and insurtech, and real estate and proptech, combining PR with content marketing, social media and digital advertising.

Good fit if you want one team for PR and demand-generation content, including insurtech and proptech.

3. Vested: best for larger financial brands

Vested was founded in New York in 2015 by former Cognito executives and has offices in San Francisco, London and Toronto. It works only with financial services companies, with more than 100 clients across banking, asset management, capital markets and fintech, according to a 2026 profile.

Good fit for well-funded or established financial companies that want a large specialist team.

4. William Mills Agency: best for banking and credit union trade media

Founded in Atlanta in 1977, William Mills Agency describes itself as the largest independent PR and marketing firm serving the financial services industry. Technology providers to credit unions and community banks regularly announce it as their PR agency.

Good fit for vendors whose buyers are banks and credit unions.

5. Forefront Communications: best for trading and capital markets technology

Founded in New York in 2016 by Mark Dowd, Forefront Communications began as a PR firm for trading technology and now works as a marketing and communications partner for fintech and capital markets companies, combining PR, content, digital marketing and design. It was named Agency of the Year at the 2025 FinTech Marketing North America Awards.

Good fit for trading, market data and capital markets infrastructure companies.

6. Prosek Partners: best for transactions, investor relations and crisis

Founded by Jennifer Prosek and headquartered in New York and London, Prosek Partners is a financial-services-focused communications firm offering media relations, financial communications, investor relations, transaction services and crisis communications.

Good fit for later-stage companies around an acquisition, a large raise or a sensitive issue.

7. Red Fan Communications: best for a senior B2B boutique

Founded in 2008 in Austin by Kathleen Lucente, Red Fan Communications is a B2B communications firm working across financial services, fintech and B2B technology, with thought leadership and financial and transaction communications.

Good fit for B2B fintech companies that want a smaller, senior team.

When Gregory is still the right choice

• You want PR and content marketing from one large team.
• You work across several sectors, such as financial services and technology.
• You want an agency recognised for content marketing.

What to ask any agency before you hire

• Which companies like ours have you placed in the last 6 months, and where?
• Do you have relationships in trade media, business media, or both?
• What is guaranteed, and what is only pitched?
• Who will actually work on our account?
• How will we measure results: coverage, branded search, pipeline and AI answers?