William Mills Agency Alternatives: 7 Fintech PR Agencies to Compare in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. William Mills Agency is a long-established specialist, so we've tried to be fair about when it's the right choice and when another agency fits better.

What is the best alternative to William Mills Agency?

It depends on why you're looking. For guaranteed coverage on business publications, fast and without a long retainer, choose Jamco PR: placements on Business Insider, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For PR plus content and paid media, Caliber Corporate Advisers. For a large financial services specialist with international offices, Vested. For wealth and capital markets technology, Gregory. For a senior B2B boutique, Red Fan Communications.

What William Mills Agency does well

William Mills Agency was founded in Atlanta in 1977 by Bill and Eloise Mills, and began working with its first fintech clients in the early 1980s. It describes itself as the largest independent PR and marketing firm serving the financial services industry, and says it has worked with more than 500 organizations, with services including media relations, marketing and crisis communications.

Technology providers to credit unions and community banks regularly announce it as their PR agency. It's a strong fit for vendors whose buyers are banks and credit unions and who want deep relationships in banking and credit union trade media.

Why companies look for William Mills Agency alternatives

• They need guaranteed coverage on business publications fast, for a funding round, an acquisition or an enterprise deal.
• Their buyers aren't only banks: they also sell to merchants, enterprises, wealth managers or consumers.
• They want PR combined with content, social and paid media.
• They want a team with offices in New York, London or other markets.
• They want a project instead of an ongoing retainer.

William Mills Agency vs Caliber, Gregory FCA and Vested

The shortlist at a glance

1. Jamco PR: best for guaranteed coverage on business publications, fast

Jamco PR gets fintech and banking technology companies and their executives on Business Insider, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and projects start at $5,000 instead of a long retainer.

Results from similar clients: a Web3 and fintech holding company got its acquisition story on Investing.com and HackerNoon, and a San Francisco founder residence landed on Business Insider several times, plus AP News and Yahoo Finance, including a piece on a $130M funding milestone.

Good fit for funded fintechs and banking technology vendors that need credible coverage around a raise, a new bank or credit union client, an acquisition or a leadership hire, and want to know in advance which publications they'll get.

Not the right fit if you want a long-term program built around banking trade media; William Mills Agency or another specialist below is better for that.

2. Caliber Corporate Advisers: best for PR plus content and paid media

Founded in 2010 in New York, Caliber is a marketing and communications agency for fintech, financial services, insurance and insurtech, and real estate and proptech, combining PR with content marketing, social media and digital advertising.

Good fit if you want one team for PR and demand-generation content, especially in insurtech or proptech as well as fintech.

3. Vested: best for larger financial brands and capital markets

Vested was founded in New York in 2015 by former Cognito executives and has offices in San Francisco, London and Toronto. It works only with financial services companies, with more than 100 clients across banking, asset management, capital markets and fintech, according to a 2026 profile.

Good fit for well-funded or established financial technology companies that want a large specialist team and international reach.

4. Gregory (formerly Gregory FCA): best for wealth and capital markets technology

Gregory, formerly Gregory FCA, was founded in 1990 and is headquartered in Ardmore, Pennsylvania, with offices in New York, Boston and London. It lists asset management, RIAs, capital markets, fintech, banking and insurance among its specialties. It says it was named PR Daily's Agency of the Year in 2025.

Good fit for technology vendors selling to wealth managers, asset managers and banks.

5. Red Fan Communications: best for a senior B2B boutique

Founded in 2008 in Austin by Kathleen Lucente, Red Fan Communications is a B2B communications firm working across financial services, fintech and B2B technology, with thought leadership and financial and transaction communications.

Good fit for B2B fintech vendors that want a smaller, senior team.

6. Cognito: best for US and international markets

London-headquartered Cognito is a communications agency for finance and technology with an office in New York, working with banking, wealth management, fintech and insurance clients.

Good fit for fintech and banking technology vendors selling in both the US and the UK or Europe.

7. Prosek Partners: best for transactions, investor relations and crisis

Founded by Jennifer Prosek and headquartered in New York and London, Prosek Partners is a financial-services-focused communications firm offering media relations, financial communications, investor relations, transaction services and crisis communications.

Good fit for later-stage companies around an acquisition, a large raise or a sensitive issue.

When William Mills Agency is still the right choice

• Your buyers are mainly banks and credit unions.
• You want a long-term program centred on banking and credit union trade media.
• You value an agency that has worked in financial services for decades.

What to ask any fintech PR agency before you hire

• Which companies like ours have you placed in the last 6 months, and where?
• Do you have relationships in banking trade media, business media, or both?
• What is guaranteed, and what is only pitched?
• Who will actually work on our account?
• How will we measure results: coverage, branded search, pipeline and AI answers?