eBodyGuard Case Study: USA Today, Business Insider and Yahoo Finance for a Personal Safety App

At a glance

• Client: eBodyGuard, a personal safety app based in Denver, Colorado, led by founder Melissa Faith Hart.
• Placements: USA Today, Business Insider, Yahoo Finance and other publications.
• Goal: credibility with public safety partners, cities, investors and users.

The challenge

In public safety, trust decides everything. Cities, public safety officials and partners need to know a technology is proven and taken seriously before they work with it, and users need the same confidence before they rely on an app in an emergency.

eBodyGuard needed credible third-party coverage to show that its technology and partnerships were real, without its founder spending her time on media outreach.

What we did

• Story: built stories around eBodyGuard's work with smart, safe cities and its public safety partnerships, the angles national media cares about.
• Writing: wrote the articles for the founder's review.
• Outreach and publication: handled all journalist outreach and managed every placement until it went live.

The results

eBodyGuard got on USA Today, Business Insider, Yahoo Finance and other publications. The coverage gives the brand top-tier credibility it can show to partners, investors and users, on its website and in every conversation.

What Melissa said

“You and your team did a wonderful job with eBodyGuard. We really appreciate you going above and beyond for us. Thank you for genuine effort and support throughout the entire journey.” Melissa Faith Hart, founder of eBodyGuard.

Melissa Faith Hart's message to Joseph Tannous

Why it worked

The stories focused on the bigger issue, safer cities and public safety partnerships, rather than on what the app does. That made eBodyGuard relevant to national readers, and it made the coverage useful proof for the partners and cities it works with.