7 Best Crypto and Web3 PR Agencies in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We included the firms crypto and Web3 founders most often compare, and we've tried to be straight about who each one fits best, including when a crypto-native specialist is the better choice.

The first question is who you need to reach. Crypto-native audiences read CoinDesk, The Block, Cointelegraph and Decrypt. Institutional investors, enterprise partners and mainstream buyers read Business Insider, Yahoo Finance and other business media. Most agencies are much stronger at one than the other.

Which PR agency is best for crypto and Web3 companies?

For crypto and Web3 companies that want credibility on mainstream business media (not only crypto trade outlets), choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first placement live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For a full communications partner, Wachsman is a stronger choice. For PR plus influencer marketing, Coinbound; for broad crypto media reach, MarketAcross; and for crypto trade media, Outset PR.

Proof you can check: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance. Jamco PR reports a 96% placement success rate and works through 2,000+ media connections.

The shortlist at a glance

1. Jamco PR: best for mainstream business media

Jamco PR gets founders on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com, HackerNoon and 35+ other publications. Instead of an open-ended retainer, founders choose a fixed package with guaranteed placements, or a one-off push around a launch, a funding round or a token event. If a placement doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. Projects start at $5,000.

Example: The Binary Holdings, a blockchain and AI infrastructure company, landed 5 placements in 2 weeks, including Investing.com and HackerNoon, timed around its funding round.

Consider a crypto-native agency if your audience is mainly traders and token holders and you need community, influencer or exchange-listing support.

2. Wachsman: best full communications partner

Wachsman was founded in New York in 2015 to handle PR for the bitcoin ecosystem and has grown into a global strategy and communications firm with offices in the US, Europe and Asia. Past clients include eToro, Cosmos, Hedera and Dash.

Good fit for established crypto companies with the budget for a large, senior team.

3. Coinbound: best for PR plus influencer marketing

Coinbound has run Web3 PR and marketing campaigns since 2018, with coverage across crypto and mainstream financial media and clients such as Sui, Cosmos and eToro.

Good fit if your audience is crypto-native and you want PR combined with influencer and social campaigns.

4. MarketAcross: best for broad crypto media reach

MarketAcross is a crypto-native PR and content marketing firm founded in Tel Aviv in 2014. It combines media relations with content, influencer outreach and event media partnerships.

Good fit for protocols and token projects that want high-volume visibility across crypto media.

5. Melrose PR: best for executive thought leadership

Melrose PR is a Los Angeles agency focused on blockchain and crypto, known for executive storytelling and long-term journalist relationships.

Good fit for teams that want their founders positioned as industry voices over time.

6. Outset PR: best for crypto trade media

Outset PR focuses on organic coverage in crypto publications such as Cointelegraph, CoinDesk, The Block and Decrypt.

Good fit if crypto trade media is your main target.

7. Publicize: best for early-stage startups wanting a packaged program

Publicize was built as a lower-cost alternative to traditional agencies, with standardized monthly packages covering media pitching, press releases and guest articles for startups.

Good fit for early-stage startups that want a standardized monthly program and are comfortable with pitching-based results.

Crypto press release services vs earned coverage

Many "crypto PR" offers are really press release distribution: your announcement is published on wire and partner sites, often labelled as a press release or sponsored content. It's fast and searchable, but readers and investors know it was paid for.

Earned or editorial coverage is written for the publication and carries more weight with institutional buyers and investors. Ask any provider which one you're buying, where it will appear, and how it will be labelled.

Other crypto and blockchain PR firms worth knowing

Dukas Linden Public Relations: a New York firm with a dedicated blockchain and crypto practice alongside its financial services and fintech work, known for putting executives on financial TV and national business media.

Bospar: an independently owned, fully remote tech PR firm with fintech among its core sectors.

Choosing a crypto and Web3 PR agency as a mid-sized or enterprise company

Established crypto, blockchain infrastructure and digital asset companies increasingly sell to institutions and enterprises. Those buyers read mainstream business media, not just crypto trade press, so credibility there matters more as you grow.

At this size, look for three things: coverage on publications your buyers already know, visibility for several executives rather than only the founder, and a process that fits your legal or compliance review without taking weeks of your team's time.

Jamco PR works with mid-sized and enterprise tech companies on guaranteed top-tier placements and executive thought leadership, with the first placement live in as little as 24 hours. If you need a full communications partner across many markets, Wachsman on this list is built for that.

What crypto founders should ask any PR agency

• Which projects have you placed in the last 3 months, and in which outlets? Can I see the links?
• Are the articles editorial, or sponsored posts and paid press releases?
• Do you guarantee placements, or only outreach?
• Is your strength crypto trade media or mainstream business media?
• Who will actually work on my account?