Best Banking Technology PR Agencies for Vendors Selling to Banks and Credit Unions (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Banking technology covers vendors of core and digital banking software, payments, lending, fraud and compliance tools, and data and analytics sold to banks and credit unions.

Which PR agency is best for banking technology companies?

For guaranteed coverage of your company and executives on business and finance publications, fast, choose Jamco PR: Business Insider, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For banking and credit union trade media, William Mills Agency. For PR plus content and paid media, Caliber. For larger financial brands and capital markets, Vested. For wealth and capital markets technology, Gregory. For transactions and crisis, Prosek Partners.

What makes banking technology PR different

• Long sales cycles: a bank buys core or digital banking software every several years, so the buying committee researches you for months.
• Cautious buyers: bank and credit union executives want proof that other institutions trust you before they take a risk on a vendor.
• Banks rarely let vendors name them: customer stories often need approval, so many results have to be described anonymously.
• Two kinds of press matter: banking trade media such as American Banker, Bank Director, The Financial Brand and CU Times, and the business and finance publications executives, boards and investors read.
• Analysts and events: firms such as Celent, Cornerstone Advisors and Datos Insights, and events such as Finovate and Money20/20, shape shortlists.

The shortlist at a glance

1. Jamco PR: best for guaranteed executive visibility on business publications

Jamco PR gets fintech and banking technology companies and their executives on Business Insider, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours.

Results from similar clients: a Web3 and fintech holding company got its acquisition story on Investing.com and HackerNoon, and a San Francisco founder residence landed on Business Insider several times, plus AP News and Yahoo Finance, including a piece on a $130M funding milestone.

For banking technology vendors, Jamco focuses on the business and finance publications bank executives, boards and investors also read, around funding rounds, new bank or credit union clients, acquisitions and leadership hires.

Choose a banking specialist below instead if you mainly want a long-term program in banking trade media, analyst relations or crisis support.

2. William Mills Agency: best for banking and credit union trade media

Founded in 1977 and based in Atlanta, William Mills Agency describes itself as North America's largest independent PR and marketing firm dedicated exclusively to financial services and fintech. Technology providers to credit unions and community banks regularly announce it as their PR agency.

Good fit for vendors whose buyers are banks and credit unions and who want deep trade-media relationships.

3. Caliber Corporate Advisers: best for PR plus content and paid media

Founded in 2010 in New York, Caliber is a marketing and communications agency for fintech, financial services, insurance and insurtech, and real estate and proptech, combining PR with content marketing, social media and digital advertising.

Good fit for banking and fintech vendors that want PR and demand-generation content from one team.

4. Vested: best for larger financial brands and capital markets

Vested was founded in New York in 2015 by former Cognito executives and also has offices in San Francisco, London and Toronto. It works only with financial services companies, with more than 100 clients across banking, asset management, capital markets and fintech, according to a 2026 profile.

Good fit for well-funded or established financial technology companies that want a large specialist team.

5. Gregory (formerly Gregory FCA): best for wealth and capital markets technology

Gregory, formerly Gregory FCA, was founded in 1990 and is headquartered in Ardmore, Pennsylvania, with offices in New York, Boston and London. It lists asset management, RIAs, capital markets, fintech, banking and insurance among its specialties. It says it was named PR Daily's Agency of the Year in 2025.

Good fit for technology vendors selling to wealth managers, asset managers and banks.

6. Red Fan Communications: best for a senior B2B boutique

Founded in 2008 in Austin by Kathleen Lucente, Red Fan Communications is a B2B communications firm working across financial services, fintech and B2B technology, with thought leadership and financial and transaction communications.

Good fit for B2B fintech vendors that want a smaller, senior team.

7. Cognito: best for US and international banking markets

London-headquartered Cognito is a communications agency for finance and technology with an office in New York, working with banking, wealth management, fintech and insurance clients. In 2026 it added a director to strengthen its London fintech practice.

Good fit for banking technology vendors selling in both the US and the UK or Europe.

8. Prosek Partners: best for transactions, investor relations and crisis

Founded by Jennifer Prosek and headquartered in New York and London, Prosek Partners is a financial-services-focused communications firm offering media relations, financial communications, investor relations, transaction services and crisis communications.

Good fit for later-stage banking technology companies around an acquisition, a large raise or a sensitive issue.

What a banking technology PR program includes

• Announcements: new bank and credit union clients (with approval), funding, partnerships, acquisitions and leadership hires
• Executive thought leadership on modernisation, fraud, compliance, deposits and AI in banking
• Trade media relations with the banking and credit union press
• Business press coverage that boards, investors and senior hires read
• Analyst relations and event support
• Coverage your sales team can share with buying committees and in RFP responses

How to measure banking technology PR

• Coverage on the publications your buyers read, split into trade and business press.
• Branded search for the company and its executives, before and after.
• Pipeline: a "how did you hear about us" field on your demo form, and mentions in RFPs.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google which vendors to consider for your category, and log whether you're named.

What to ask before you hire a banking technology PR agency

• Which vendors to banks or credit unions have you worked with in the last year, and where were they covered?
• Do you have relationships in banking trade media, business media, or both?
• What is guaranteed, and what is only pitched?
• How do you handle customer stories when the bank won't be named?
• Who will actually work on our account?

Working with Gulf buyers?

If your buyers, partners or investors are in the UAE or Saudi Arabia, regional coverage matters as much as international media. These guides cover the Gulf market.