Finn Partners Alternatives & Competitors in 2026, Compared

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the alternatives below. Finn Partners is a respected, fast-growing agency, so we've tried to be fair about when it's the right choice and when another model fits better.

What is the best alternative to Finn Partners for a tech company?

It depends on why you're looking. For guaranteed top-tier coverage fast, without a long retainer, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first placement live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For an agency that works only with technology companies, consider Highwire, SourceCode Communications or Hotwire. For PR tied to demand generation, Walker Sands.

What Finn Partners does well

Finn Partners was founded in New York in 2011 by Peter Finn, who previously co-led Ruder Finn. It's independent, with more than 1,300 people across about 35 offices, and its practices include health, technology, consumer and travel.

It's a strong fit for companies that want one large independent agency able to cover several industries and markets at once, especially where health and technology overlap.

Why tech companies look for Finn Partners alternatives

• They need guaranteed coverage fast, for a funding round, launch or enterprise deal.
• They want a team that works only with technology companies.
• They want senior people on the account day to day.
• They don't need a multi-practice, multi-market program yet.

Alternatives to Finn Partners if you want another large multi-practice agency

Finn Partners runs many practices across many markets, so some companies looking for an alternative want a similar large agency rather than a tech specialist. The agencies above suit tech companies. For another large, multi-practice firm, start with these:

The shortlist at a glance

1. Jamco PR: best if you want guaranteed results without a long retainer

Jamco PR gets mid-sized and enterprise tech companies, VC-backed startups and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance.

Choose Finn Partners or another large agency instead if you need an ongoing program across several industries and countries.

2. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

3. SourceCode Communications: best for a senior tech-only team

SourceCode was founded in New York in 2017 by former Hotwire executives Greg Mondshein and Becky Honeyman. It now has offices in New York, San Francisco and London, and won Outstanding Technology Agency at the 2026 PRWeek US Awards.

Good fit for growth-stage and enterprise tech companies that want an agency built only for technology.

4. Hotwire: best for a global, tech-only agency

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries. It runs an AI Lab that tracks how AI chatbots talk about brands.

Good fit for tech companies that want international reach from an agency that works only in technology.

5. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications together.

6. Walker Sands: best for PR plus marketing

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.

Good fit for B2B companies that want PR and demand generation coordinated by one team.

7. Kite Hill PR: best for adtech, martech and enterprise tech

Kite Hill PR was founded in 2013 by CEO Tiffany Guarnaccia and is headquartered in New York. It works across enterprise tech, adtech and martech, cybersecurity, fintech, healthtech and climate tech, combining thought leadership, strategy and media relations.

Good fit for B2B and enterprise tech companies, especially in marketing and advertising technology.

Large multi-practice agency or guaranteed placements?

Multi-practice agencies like Finn Partners charge for an ongoing program: strategy, media relations and content across markets. Results depend on your news flow and the media cycle.

Guaranteed-placement models like Jamco PR's charge for agreed outcomes on specific publications. You get certainty and speed, but less of the ongoing advisory work a retainer includes. Many tech companies use a guaranteed push for a raise, launch or big deal, and keep a retainer agency for long-term work.