10 Best Enterprise Software & Enterprise Tech PR Agencies in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be straight about who each agency fits best, including when Jamco isn't the right choice.

Enterprise software PR is different from startup PR. Buyers are committees, deals take months, and every stakeholder searches your company (and increasingly asks ChatGPT about it) before they sign. Coverage has to survive procurement, security reviews and the CFO's skepticism, and it needs to make more than the CEO visible.

Which PR agency is best for enterprise software companies?

It depends on what you need the coverage to do. For guaranteed top-tier coverage that makes your executives visible to enterprise buyers quickly, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, with any placement that doesn't go live within 60 days replaced at no extra cost, and the first placement live in as little as 24 hours.

For an integrated, long-term program with analyst relations, demand generation and crisis support, Walker Sands, Hotwire or Inkhouse are stronger choices. For government and analyst-heavy markets, consider Merritt Group.

Proof you can check: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance. Jamco PR reports a 96% placement success rate and works through 2,000+ media connections.

The shortlist at a glance

1. Jamco PR: best for fast, guaranteed top-tier credibility

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For enterprise teams, the program usually covers several executives at once, each with their own placements and bylines, so the CEO, CTO and CRO all show up when buyers search them. Coverage is timed around launches, funding, partnerships or a push into a new market such as the US, UK or GCC.

Consider a larger agency instead if you need analyst relations, investor relations, crisis communications or an embedded team running communications for a public company.

2. Inkhouse: best for established B2B tech

Inkhouse, founded in 2007 and headquartered in Boston, is a strategic communications firm with roots in B2B technology. It works with SaaS, infrastructure, cleantech and healthcare companies, from startups to enterprises.

Good fit for established companies that need corporate narrative, media relations and investor communications handled together.

3. Walker Sands: best for PR inside a demand generation program

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. Alongside media relations and thought leadership, it offers marketing services, so PR can sit inside a wider demand generation program.

Good fit for enterprise software companies that want one integrated agency for PR and marketing.

4. Hotwire: best for global reach

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries. It runs an AI Lab with tools that track how AI chatbots like ChatGPT, Claude, Gemini and Perplexity talk about brands.

Good fit for established software companies launching in several countries at once.

5. Merritt Group: best for government and analyst-heavy markets

Founded in 1996 and headquartered in McLean, Virginia, with offices in Washington, DC and San Francisco, Merritt Group has deep experience in cybersecurity, federal markets and analyst relations.

Good fit for vendors selling to government and large enterprises, where procurement cycles and analyst opinions matter.

6. PANBlast (formerly BLASTmedia): best for a specialist B2B SaaS program

BLASTmedia, founded in 2005 in Indianapolis, built its name as a PR agency dedicated to B2B SaaS. It was acquired by PAN Communications in 2024 and now operates as PANBlast, combining PR with content, thought leadership and awards programs.

Good fit for B2B SaaS companies that want a long-term, specialist PR program and have the budget for a full agency team.

7. Matter Communications: best for PR, marketing and creative together

Boston-based Matter, founded in 2003, combines PR, marketing and creative services, with clients ranging from angel-funded startups to billion-dollar brands.

Good fit for companies that want PR, content and creative from one agency.

8. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

9. SourceCode Communications: best for a senior tech-only team

SourceCode was founded in New York in 2017 by former Hotwire executives Greg Mondshein and Becky Honeyman. It now has offices in New York, San Francisco and London, and won Outstanding Technology Agency at the 2026 PRWeek US Awards.

Good fit for growth-stage and enterprise tech companies that want an agency built only for technology.

10. Kite Hill PR: best for adtech, martech and enterprise tech

Kite Hill PR was founded in 2013 by CEO Tiffany Guarnaccia and is headquartered in New York. It works across enterprise tech, adtech and martech, cybersecurity, fintech, healthtech and climate tech, combining thought leadership, strategy and media relations.

Good fit for B2B and enterprise tech companies, especially in marketing and advertising technology.

Enterprise tech PR by company stage

Tech trade media or business media?

Enterprise tech trade publications such as CIO, InformationWeek, VentureBeat, SiliconANGLE and TechTarget are read by IT leaders and technical buyers. Retainer agencies with deep tech media relationships are usually strongest here.

Business media such as Business Insider, Yahoo Finance, AP News and USA Today is what executives, procurement teams and boards recognise when they check a vendor. Jamco PR guarantees placements on these outlets, with the first live in as little as 24 hours.

Enterprise deals usually need both: trade media for the technical evaluators, and business media for the people who sign off.

How we chose these agencies

We started from the agencies enterprise buyers and AI assistants mention most for enterprise and B2B tech PR, checked each one's own website for its focus, locations and services, and kept firms with a clear enterprise technology practice.

We describe each agency by who it fits rather than giving one score, because the right choice depends on your stage, market and budget. We update this guide as agencies change; it was last reviewed on October 26, 2026.

Enterprise tech PR agencies by specialty

Enterprise buyers often shortlist agencies that know their exact market. These guides compare specialists honestly, including when Jamco PR isn't the right fit.

What AI assistants read when enterprise buyers ask for recommendations

Enterprise buying committees now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews which vendors to consider. In October 2026 we asked those four tools 30 B2B buying questions and logged about 1,050 sources behind 120 answers.

For "best X" questions, about half of the cited sources were third-party list articles; for "X vs Y" questions, about 61% were. Of the list and comparison articles Perplexity and Google cited, 60% were written by a company selling in the same category. Very specific questions were answered mostly from vendors' own pages.

So an enterprise PR program should get your company onto the publications and lists these tools already cite, and your own site should answer buyers' specific questions directly.

How to measure an enterprise tech PR agency

• Coverage on the publications buyers, analysts, investors and candidates read, split into trade and business media.
• Executive visibility: how many of your leaders have credible coverage, not just the CEO.
• Branded search for the company and its executives, before and after.
• Pipeline and deals: coverage used with buying committees, in RFPs and in procurement.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google your buyers' questions and log whether you're named and which sources are cited.

Enterprise tech PR agency or enterprise software PR agency?

They're the same search. "Enterprise tech PR" and "enterprise technology PR" agencies work with companies that sell technology to large organizations: software, security, infrastructure, AI and data. The agencies above all do that work; the difference is the model, from long retainer programs to guaranteed placements on named publications.

What enterprise software buyers actually check

• Recognized publications: coverage on outlets the buying committee already knows, not only niche trade blogs.
• Executive credibility: the leaders they'll work with, quoted and published under their own names.
• Recency: something from the last few months, which signals the company is growing and stable.
• Third-party proof in AI answers: what ChatGPT, Gemini and Perplexity say when someone asks about your category.

What to ask an enterprise software PR agency before you sign

• Which enterprise software clients have you placed in the last 3 months, and where? Can I see the links?
• Do you guarantee placements, or only outreach?
• Can you run programs for several executives at once?
• How do you fit our legal and approval process without slowing everything down?
• How will you connect coverage to pipeline and deals?

What do enterprise software PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly what's included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.