How to Choose a HealthTech PR Agency: 7 Questions to Ask (2026)
Hiring a healthtech PR agency is a big decision for a digital health company. Here's how to pick the right type of agency, the questions to ask before you sign, and the red flags to avoid.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, a tech PR agency that works with health tech companies.
Short answer: decide first what the PR has to do (win hospital and clinician trust, impress investors, or back up enterprise deals), then choose the agency type built for that job, and ask every agency which publications you'll get, by when, and what happens if a placement doesn't run.
Do you need a healthtech PR agency?
You probably do if a buyer, investor or partner is about to look you up and finds little about you beyond your own website. Health tech buyers are cautious: hospitals, payers and enterprise employers rarely pick a vendor nobody has heard of.
You probably don't yet if you have no news, no customers to talk about and no clear story. Fix the story first, then hire.
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Get my free articleThe three types of healthtech PR agency
| Type | Best for | Watch out for |
|---|---|---|
| Healthcare specialist | Selling to hospitals, clinicians and payers; trade media; regulatory and clinical stories | Less reach in business and tech media investors read |
| Tech PR agency with a health practice | Business and tech media credibility for investors, partners and enterprise buyers | May need help with clinical or regulatory nuance |
| Guaranteed-placement agency | Top-tier coverage on a deadline: a raise, a launch or a big deal | Less of the ongoing advisory work a retainer includes |
7 questions to ask before you sign
- Which publications will I actually get, and can you name them?
- How soon will the first article go live?
- What happens if a placement doesn't run?
- Who will work on my account day to day, and how senior are they?
- Which health tech companies have you worked with, and what coverage did they get?
- Do you understand our buyers: providers, payers, pharma, employers or consumers?
- How will you help us use the coverage in sales, fundraising and AI search?
Red flags
- Vague promises of "exposure" with no named publications
- Long retainers with no results for the first three months
- Reports full of impressions and ad-value numbers instead of real articles
- No experience explaining clinical or regulated products to journalists
How much does healthtech PR cost?
Specialist healthcare agencies usually work on monthly retainers, and few publish their rates. Jamco PR works with guaranteed placements as a package, a monthly program (6-month minimum) or a one-off push, starting at $5,000.
Healthcare specialist or tech PR agency?
Use a healthcare specialist if your buyers are hospitals or clinicians and you need trade media and regulatory experience. Use a tech PR agency if you need business media credibility for investors, partners and enterprise buyers. Many health tech companies use both at different stages.
Where Jamco PR fits
Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications. The first placement can be live in as little as 24 hours, most clients see their first article within 14 days, and any placement that doesn't go live within 60 days is replaced with another top-tier outlet at no extra cost.
It's built for health tech companies that need credibility fast: before a funding round, a launch or an enterprise deal. If you need clinical trade media or ongoing regulatory communications, a healthcare specialist is the better choice, and our comparison of the best healthtech PR agencies lists several.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
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Frequently asked questions
How do I choose a healthtech PR agency?
Decide what the PR must achieve (clinician trust, investor credibility or enterprise deals), pick the agency type built for that, and ask each agency which publications you'll get, by when, and what happens if a placement doesn't run.
Do I need a PR agency for health tech?
You likely do if buyers, investors or partners are about to look you up and find little beyond your own website. Health tech buyers are cautious and rarely choose a vendor nobody has heard of.
What should a health tech startup look for in a PR agency before a raise?
Named publications investors recognise, a clear timeline that fits the raise, and a guarantee or replacement policy if a placement doesn't run.
Which are the best healthtech PR agencies?
See our comparison of the 10 best healthtech PR agencies, including Jamco PR, Amendola Communications, Real Chemistry, 5WPR and Finn Partners, with who each one fits best.
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