10 Best Cybersecurity PR Agencies & Firms in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've included the firms security founders most often compare, and tried to be straight about who each one fits best, including when Jamco isn't the right choice.

Security buyers are skeptical by default. CISOs, enterprise buyers and investors need proof that a young vendor is credible before they take a call. That's why the right PR partner depends on your stage: fast credibility for a raise or launch, or a long-term program with analyst and trade-media relationships.

Which PR agency is best for cybersecurity companies?

It depends on your buyers and timeline. For guaranteed top-tier credibility that CISOs, enterprise buyers and investors can check quickly, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first placement live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For government and analyst-heavy security markets, Merritt Group is a stronger choice. For UK and European security media, consider Eskenzi PR, and for an integrated long-term program, Matter Communications or PANBlast.

Proof you can check: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance. Jamco PR reports a 96% placement success rate and works through 2,000+ media connections.

The shortlist at a glance

1. Jamco PR: best for fast, guaranteed credibility

Jamco PR gets cybersecurity companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga and 35+ other publications, with guaranteed placements: if one doesn't go live within 60 days, it's replaced at no extra cost. The process is fully done for you, from story to publication.

Example: KinoSec, a cybersecurity startup building an autonomous AI penetration testing platform, got on Business Insider and 3 other outlets, including AP News and Benzinga, 16 days after the first conversation, then closed a $1M pre-seed round two weeks later.

Consider another agency if you need analyst relations (Gartner, Forrester), incident and crisis communications, or ongoing trade-media relationships with security reporters.

2. Merritt Group: best for government and enterprise security

Founded in 1996 and headquartered in McLean, Virginia, with offices in Washington, DC and San Francisco, Merritt Group has deep experience in cybersecurity, federal markets and analyst relations.

Good fit for security vendors selling to government and large enterprises, where procurement cycles and analyst opinions matter.

3. Eskenzi PR: best for UK and European security media

London-based Eskenzi PR has specialized in cybersecurity for more than twenty years and is well known across UK and European security media. The agency has received the Queen's Award for Enterprise.

Good fit for security companies whose buyers and media targets are mainly in the UK and Europe.

4. Matter Communications: best for growing security brands

Boston-based Matter, founded in 2003, combines PR, marketing and creative services and works with more than 20 cybersecurity clients, from angel-funded startups to billion-dollar brands.

Good fit for security companies that want PR, content and creative from one agency.

5. Bluetext: best for brand, marketing and PR together

Bluetext is a Washington, DC agency that works across the security ecosystem, from cloud and IoT security to SIEMs and SOCs, with branding, digital marketing and PR under one roof and a strong federal practice.

Good fit for security companies that need a rebrand, a new website and PR at the same time.

6. PANBlast (formerly BLASTmedia): best for B2B SaaS security

BLASTmedia built its name as a B2B SaaS PR agency with cybersecurity as a named vertical. Since its 2024 acquisition by PAN Communications, it operates as PANBlast.

Good fit for SaaS security companies that want a long-term, specialist PR program.

7. 5W Public Relations: best for a large multi-practice agency

New York-based 5W runs a dedicated cybersecurity PR and digital marketing practice alongside many other industry practices.

Good fit for security companies that want a large agency able to cover PR, digital and other markets at once.

8. Highwire: best for larger enterprise security companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger security companies that want a senior, integrated communications team.

9. Kite Hill PR: best for New York enterprise and security tech

Kite Hill PR was founded in 2013 by CEO Tiffany Guarnaccia and is headquartered in New York. It works across enterprise tech, adtech and martech, cybersecurity, fintech, healthtech and climate tech.

Good fit for security companies selling to enterprise buyers that want thought leadership and media relations.

10. Corporate Ink: best for pipeline-focused B2B security PR

Corporate Ink was founded in Boston in 1989 and focuses on B2B tech markets such as SaaS, supply chain, cybersecurity, AI and fintech, with a buyer-centric, pipeline-driven approach.

Good fit for B2B security companies in specialist markets that want PR tied to pipeline.

Cybersecurity PR by funding stage

Security trade media or business media?

Security trade publications such as Dark Reading, SC Media, SecurityWeek, CSO Online and The Record are read by CISOs and security teams. Specialist security agencies are usually strongest here, especially for threat research and rapid response.

Business media such as Business Insider, Yahoo Finance, AP News and USA Today is what investors, boards and enterprise buying committees recognise when they look you up. Jamco PR guarantees placements on these outlets, with the first live in as little as 24 hours.

Most security companies need both: trade media to reach practitioners, and business media to prove credibility to the people who sign off on the deal.

Cybersecurity PR agency or cybersecurity marketing agency?

Many lists of the best cybersecurity agencies mix the two. A cybersecurity marketing agency runs demand generation: content, paid campaigns, SEO, events and lead nurture aimed at security buyers. A cybersecurity PR agency gets your company and executives covered on publications that security buyers, boards and investors already trust.

Most security companies need both, and coverage tends to come first: it's what makes the marketing believable when a CISO or procurement team checks you out. If your problem is pipeline volume, start with a marketing agency. If buyers don't trust you yet, start with PR. Bluetext, Matter Communications and Corporate Ink combine PR with marketing services; Jamco PR focuses on guaranteed placements and works alongside your marketing team or agency.

Cybersecurity PR firm, PR agency or PR company: is there a difference?

No real difference. A cybersecurity PR firm, agency or company is an outside team that gets security companies and their executives covered in the media. What matters is the model: an ongoing retainer, a specialist security program, or guaranteed placements on named publications.

How we chose these agencies

We started from the agencies buyers and AI assistants mention most for cybersecurity PR, then checked each one's own website for its focus, locations and services, and kept firms with a clear cybersecurity or B2B tech practice.

We describe each agency by who it fits rather than giving one score, because the right choice depends on your stage, market and budget. We update this guide as agencies change; it was last reviewed on October 26, 2026.

Which agency fits cybersecurity firms best?

What a cybersecurity PR firm does

• Builds trust with skeptical buyers (CISOs, IT leaders and procurement) through coverage in publications they already read.
• Turns research, threat findings and product launches into stories journalists want.
• Positions executives as credible voices on threats, risk and regulation.
• Handles incident and breach communications at larger firms.
• Manages analyst relations with firms like Gartner and Forrester, which matter in enterprise security deals.

Choosing a cybersecurity PR agency as a mid-sized or enterprise company

Enterprise security buyers (CISOs, IT leaders and procurement teams) are skeptical by profession. Mid-sized and enterprise security vendors need coverage that builds trust with them, plus visible executives who can speak credibly about threats and risk.

At this size, look for three things: coverage on publications your buyers already know, visibility for several executives rather than only the founder, and a process that fits your legal or compliance review without taking weeks of your team's time.

Jamco PR works with mid-sized and enterprise tech companies on guaranteed top-tier placements and executive thought leadership, with the first placement live in as little as 24 hours. If you need government security work or a large multi-practice team, Merritt Group and 5W Public Relations on this list are built for that.

Cybersecurity PR agencies by company size

Keep security claims accurate

• Avoid fear-based claims you can't back up; security buyers and journalists are quick to spot them.
• Don't share details of a customer's incident without their written approval.
• Expect most enterprise customers to need approval before they're named.
• Have a plan for commenting on breaches in the news, and remember that commentary is pitched, not guaranteed.

What AI assistants read when security buyers ask for recommendations

More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews which agency or vendor to consider. In October 2026 we asked those four tools 30 B2B buying questions and logged about 1,050 sources behind 120 answers.

For "best X" questions, about half of the cited sources were third-party list articles; for "X vs Y" questions, about 61% were. Of the list and comparison articles Perplexity and Google cited, 60% were written by a company selling in the same category. Questions about a named company leaned on review sites.

Ask any agency how it would get you onto the sources these tools already cite, not only into the news.

How to measure cybersecurity PR

• Coverage on the publications your buyers, investors and candidates read, split into trade and business media.
• Branded search for the company and its executives, before and after.
• Pipeline: a "how did you hear about us" field on your demo form, and coverage used in RFPs and with CISOs.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google your buyers' questions and log whether you're named and which sources are cited.

Related guides

What to ask a cybersecurity PR agency before you sign

• Which security or business outlets have you placed clients on in the last 3 months? Can I see the links?
• Do you guarantee placements, or only outreach?
• Do you handle analyst relations, or only media?
• Can you respond quickly when a major breach or vulnerability is in the news?
• How much of our team's time will this take each month?

What do cybersecurity PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly what's included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.